The right side of the Octalysis chart relies on intrinsic motivation: creativity, self-expression and social dynamics. Also, if a person spends a lot of time to customize her profile or her avatar, she automatically feels more ownership towards it too. With many years of trials and adjustments, I believe that, besides a ninth hidden Core Drive called “Sensation,” everything you do is based on one or more of the 8 Core Drives. English: The Octalysis Framework, created by Yu-kai Chou. Development & Achievement 3. Other global companies that have used or been inspired by the Octalysis Framework include IDEO, Google[8], LEGO, Volkswagen, and Huawei. Empowerment of Creativity & Feedback is when users are engaged in a creative process where they have to repeatedly figure things out and try different combinations. Another well-k nown gam ification fra mework is ‘Octalysis Gamificat ion Framew ork’ (Chou, 2016) whic h is . Loss and avoidance is the core drive that motivates us to avoid something negative from happening. Scarcity and impatience is the core drive of wanting something simply because it is extremely rare, exclusive, or immediately unattainable. Empowerment of Creativity & Feedback 4. Think about how we naturally draw closer to people, places, or events that we can relate to, turning into a spot premium motivator. This post is a high-level introduction to Octalysis, the Gamification Framework I created after more than 10 years of Gamification research and study. The Octalysis Framework is a human-centric gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou. On a small scale, it could be to avoid losing previous work or changing one's behavior. Unpredictability is the core drive of constantly being engaged because you don't know what is going to happen next. This is the Core Drive where people are driven by a sense of growth towards a goal and accomplishing it. Can I reprint and translate your articles to my website? Afterwards, based on how strong these game mechanics are, each side of the Octagon will expand or retract. The fact that people can’t get something right now motivates them to return to check the availability of the product.[7]. Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities. [2] The Octalysis framework is used in healthcare, fitness, education, training, company, and product design to increase user engagement, ROI and motivation.[3][4][5]. When a person feels ownership over something, they innately want to increase and improve what they own. I appreciate the time and effort you put in this article. Octalysis – to coś więcej, niż framework do grywalizacji. If you don’t know what’s going to happen, your brain is engaged and you think about it often. This core drive is based upon the avoidance of something negative happening. The reason we call it Gamification is because the gaming industry was the first to master Human-Focused Design. Now that we have the Gamification Framework laid out, the next step is to figure out how to utilize this framework. The White Hat core drives are represented by the core drives at the top of the Octalysis diagram: The Black Hat core drives are represented by the core drives at the bottom of the Octalysis diagram: Each Core Drive has many game techniques associated with it. It involves motivations that engage the user on expressing creativity and achievement through mastering of skills, resulting in a higher sense of accomplishments, meaning, and empowerment. http://www.tedxlausanne.org - Yu-kai Chou is an entrepreneur, speaker, and gamification pioneer. The Octalysis Framework on Forest Application shows that it has 25 Game Techniques representing 8 Core Drives. The way to use Octalysis is to identify all the game mechanics that are used to appeal to each Core Drive and list it next to the Core Drive of the Octagon. Pushing up a level further – Factoring Bartle’s Player Type. In essence, it is Human-Focused Design (as opposed to “function-focused design”). The very controversial Skinner Box experiments, where an animal irrationally presses a lever frequently because of unpredictable results, are exclusively referring to the core drive of Unpredictability & Curiosity, although many have misunderstood it as the driver behind points, badges, and leaderboard mechanics in general. The problem with Zynga games, according to the Octalysis framework, is that they have figured out how to do many Black Hat Game Techniques, which drive up revenue numbers from users, but it doesn’t make users feel good. 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