(Source: Skittles, CNN) (Source: Skittles, CNN) May 21, 2020 at 3:30 PM CDT - Updated May 21 at 8:35 PM That’s why we have given up our rainbow to show support for the LGBTQ+ community! This does mean it will be harder to pick out your favorite flavors (strawberry and grape, obv), but is a fun way to eat some candy for a good cause. Packs of Skittles would be branded with all-new gray packaging to shoutout the LGBTQ+ community and send the message that only one rainbow was important during this time of year. The Skittles are white this month because, as the message on the back of the limited-edition new bag puts it, “During Pride, only one rainbow matters. London Pride takes place 6 July, while Brighton Pride runs 2-4 August. An accompanying advertising campaign has been designed by Adam&EveDDB, which will run across social media and the Pride in London official parade float. You may be able to find more information about this and similar content at piano.io, Key Lime Pie Kit Kats Will Be Released In 2021, Noel Fielding Apparently Jokes Around On Set, The 14 Most Genius Ordering Hacks At Chipotle, 13 Of Gordon Ramsey's Most Intense Insults, How Fast Food Chains Are Handling Coronavirus, We Tried Wendy's Breakfast Menu And It Was Unreal. Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. So we’ve given up ours to show support.” “That’s why we have given up our rainbow to show support for the LGBTQ+ community!”, During PRIDE only #OneRainbow matters. Skittles Ice Cream Is What We've Been Waiting For, Grey Poupon Mustard Celebrates Gay Pride with Ad, Skittles Darkside Candies Are Coming Back, Taco Bell Is Now Selling Skittles Slushies, You Won't Believe These Skittles Strawberries, Starbucks Has Pride-Themed Gift Cards This Month. Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. Skittles Ice Pops Are Hitting Store Shelves Soon, Kylie Jenner Has A Skittles Vending Machine, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. As part of the launch in the U.S., the brand is partnering with the LGBTQ+ media advocacy group GLAAD. For every pack of colorless skittles sold, $1 will be donated to the group up to $100,000. For every SKITTLES Pride Pack sold we are donating $1 to @glaad. pic.twitter.com/mecpWaVhzA. (Gray News/CNN) – You'll still be able to taste the rainbow. Original post, May 21, 2020: In honor of Pride Month this year, Skittles is giving up its signature rainbow. Don't worry, you can still taste the rainbow. The limited-edition Pride Packs will feature a colorless design with colorless candies inside. “During PRIDE only #OneRainbow matters,” a tweet from the candy maker says. Who ever thought they’d see the day this happened? In previous years, Skittles released the packs in Canada, Germany, and the United Kingdom. All rights reserved. (Source: Skittles, CNN) (Source: Skittles, CNN) May 21, 2020 at 10:30 AM HST - Updated May 21 at 3:35 PM Pride events run across the UK from May to September. Launching as part of its Give the Rainbow campaign, the Pride … The colorless Skittles Pride Packs will be available in Share Size Packs and Medium Stand Up Pouches at some Walmart and CVS locations in the … If you want to check them out for yourself and eat candy for a good cause, you can buy Pride Month Skittles on Amazon. You just won’t be able to see it during June. Now, the creative pride-themed candies are out in stores. Skittles gives up its rainbow on Pride Packs to celebrate the LGBTQ+ community. In March, the Wrigley-owned brand unveiled an all-white version of the candy in an effort to allow “Pride’s rainbow to take center stage.” The revamped Skittles are currently being sold in black-and-white bags in both the United Kingdom and Germany, and will appear on store shelves through September. That's been the tag line of the candy brand for god knows how long. Skittles has decided to release their newly packaged White Skittles in honor of Pride Month. Yes, it’s true! Published: 4:53 PM EDT May 22, 2020 Updated: 6:19 PM EDT May 22, 2020 WASHINGTON — Editor's note: The video above was published last year. For each bag purchased, Skittles will donate $1 to GLAAD up to $100,000. Skittles is ditching its iconic, colorful branding in favor of gray candies to show its support of the LGBTQ+ community and signify that only one rainbow matters during the month of June. The promotion flips the script on Pride month which typically highlights rainbows, a symbol of gay pride. — SKITTLES (@Skittles) May 20, 2020 For every pack sold during the month of June, Skittles will donate $1 to GLAAD, an LGBTQ+ media advocacy group, up to $100,000. Kelly Allen is the editorial assistant for Delish & House Beautiful, where she covers a whole range of news including food, lifestyle, and travel. We may earn commission from the links on this page. But during Pride, only one rainbow deserves to be the centre of attention, and that’s yours (it is your party after all). Despite lacking the signature red, purple, orange, green, and yellow hues, the flavors are all the same. May 21 2020 9:52 AM EDT "Skittles, taste the rainbow!" Update, June 15, 2020: Last month, Skittles announced that in honor of Pride Month, they'd be getting rid of their iconic colorful candies. May 21, 2020 at 3:30 PM CDT - Updated May 21 at 8:35 PM, How to Program your Midland Weather Radio, 14 Fort Hood soldiers fired, suspended over violence at base, Research: Millions of smart devices vulnerable to hacking. The limited-edition offering, previously sold in Canada, Germany and the U.K., will be available at CVS and select Walmart stores in the U.S. Skittles partnered with GLAAD to donate $1 per pack sold to the LGBTQ media advocacy group up to $100,000. The promotion flips the script on Pride month which typically highlights rainbows, a symbol of gay pride. During PRIDE only #OneRainbow matters. The four limited edition packs are available to buy now from Tesco. This content is imported from Instagram. Copyright 2020 Gray Media Group, Inc. and CNN. A Gray Media Group, Inc. Station - © 2002-2020 Gray Television, Inc. AstraZeneca’s Mene Pangalos called the results “very compelling” and said they “clearly show we have an effective vaccine” that meets criteria for approval around the world. Losing our rainbow was only the beginning. As promised, these Skittles come in a gray bag and are gray in color. Skittles says the “give the rainbow” campaign will support GLAAD, giving the advocacy group $1 per pack purchased up to $100,000. The limited-edition Pride Packs will feature a colorless design with colorless candies inside. A man is charged with capital murder for the 2019 Lauderdale County shooting death of his father, officials said. (Source: Skittles, CNN) (Source: Skittles, CNN) May 21, 2020 at 4:30 PM EDT - Updated May 21 at 9:35 PM You may be able to find the same content in another format, or you may be able to find more information, at their web site. A post shared by Snack Betch (@snackbetch). Delish participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. A medium stand-up bag was purchased at Walmart by @SnackBetch, and they can also be found at CVS locations nationwide. — SKITTLES (@Skittles) May 20, 2020 This June marks 51 years since the Stonewall uprising in June 1969 in New York City, which helped spark the modern gay rights movement. The candies will feature the original five fruity flavors including strawberry, orange, grape, green apple, and lemon. Now through the end of June, the Skittles will be available for purchase in sharing packs for $1.79 and medium stand-up pouches for $2.59 at CVS and some Walmart locations nationwide. Seeing as Skittles can't really do more with its vibrant colors than it already has, the removal of them is a pretty crafty work-around. Skittles is entering June 2020 with a special colorless candy pack for Pride Month. The White Skittles are the company's way of showing support to the LGBTQ community. Skittles is dropping the rainbow in support of the LGBTQ+ community for Pride month. Although you can’t see the rainbow, you’ll still be able to taste it. Reviewed in the United States on August 4, 2020 Verified Purchase When I heard about Skittles having a PRIDE edition of gray Skittles, I had to try them. For each bag purchased, Skittles will donate $1 to GLAAD up to $100,000. Delish editors handpick every product we feature. 1414 North Memorial ParkwayHuntsville, AL 35801(256) 533-4848. Over in Vancouver, our Pride celebrations have just begun (we’re not late, we just do things differently out west). Our New Cookie Tins Are The Sweetest Gift, 66 Delish Cookies To Fill Your Holiday Cookie Jar. This is the first time the gray candies have hit the United States. During Pride only one rainbow matters Product may contain an uneven mix of flavours. 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